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Transparent advice on SEO, AEO, and contractor websites. No fluff — just what works.

They Ask

May 12, 2026

How Long Does SEO Take for Contractors? A Realistic Timeline

A realistic month-by-month SEO timeline for contractors. What to expect at 30, 60, 90, and 180 days — and why most contractors quit right before it starts working.

Best Of

May 5, 2026

Best Website Features for Roofing Companies That Actually Generate Leads

The must-have features for a roofing company website that turns visitors into booked estimates. From click-to-call to service area pages, here's what actually moves the needle.

They Ask

April 28, 2026

What Is AEO and Why Should Contractors Care?

AEO (Answer Engine Optimization) is how contractors get cited by ChatGPT, Google AI Overviews, and Perplexity. Here's what it is, why it matters, and how to get started.

Comparisons

April 21, 2026

Wix vs Custom Website for Contractors: An Honest Comparison

Should you build your contractor website on Wix or Squarespace, or invest in a custom-built site? Here's an honest breakdown of cost, SEO, speed, and lead generation for each option.

Problems

April 14, 2026

Why Your Contractor Website Isn't Generating Leads

Your website looks great but the phone isn't ringing. Here are the most common reasons contractor websites fail to generate leads — and what to fix first.

Cost & Pricing

April 7, 2026

How Much Does a Contractor Website Cost in 2026?

A transparent breakdown of contractor website pricing — from DIY template sites to fully custom builds. Learn what you should actually expect to pay and what affects the price.